Original Content
Banks’ data maturity continues to accelerate, but marketers still face structural barriers in accessing and activating data. The post Critical success factors in creating a data strategy appeared first on ABA Banking Journal .
Critical success factors in creating a data strategy
AI Summary
• Data maturity continues to accelerate in banks but marketers still face structural barriers in accessing and activating data.
• Key success factors include clear data governance, robust data management practices, and leveraging technology for better insights.
Texas Relevance
The article does not explicitly mention Texas or any Texas-specific entities. It discusses general trends in the banking industry regarding data strategy.