OpenAI is testing digital advertising as a revenue source due to its revenue gap; Anthropic has rejected ads amid rising compute costs. The effectiveness of ads in maintaining user engagement remains uncertain.
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OpenAI Tests Promos, Anthropic Rejects Them Amid Rising Compute Costs OpenAI has a problem: Most users don't pay for access to ChatGPT. The company is now doing what almost every Silicon Valley company before it has done and turning to digital advertising. Whether ads can bridge OpenAI's well-documented revenue gap without users fleeing is another question.