The keys to data-driven decision-making in bank marketing

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AI Summary

- Utilize organized customer data for smarter marketing programs - Emphasize the importance of data-driven decision-making in bank marketing

Texas Relevance

The article does not explicitly mention Texas, TCUD, or any Texas-specific entities. The guidance is general and applicable to all credit unions.

Original Content

The essential ingredients are organized customer data and harnessing that data to produce smarter marketing programs. The post The keys to data-driven decision-making in bank marketing appeared first on ABA Banking Journal .