Huntington doesn’t ‘need to be national to win,’ CFO says

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Summary

• Concentration on specific segments and geographies is identified as the key factor in success by Huntington’s CFO. • The Ohio-based regional credit union is doubling down on these strategies.

Why It Matters for Texas Credit Unions

The article does not mention Texas specifically and focuses on a strategy used by an Ohio-based credit union.

Original Source Material

Concentration on specific segments and geographies is “the predominant factor in success,” said the Ohio-based regional’s CFO, Zach Wasserman. “That's where we're doubling down.”