Original Content
“The new bar for digital excellence is, what can we do for our customers, as opposed to having them do it themselves,” the super-regional’s innovation chief said.
U.S. Bank exec: Customers will want a zero-friction bank partner on AI
AI Summary
• Digital excellence now focuses on automating processes for customers.
• The emphasis is shifting from customer actions to bank-provided automation.
Texas Relevance
The article does not mention Texas, TCUD, or any Texas-specific entities. It discusses a general trend in the banking industry.